Ease of access & experience with common patient information and scheduling points
Create a more transactional healthcare experience
Create a consistent search experience throughout multiple content types
Unify global search to provide thorough & complementary results
Streamlining a complicated site structure & navigation flow
Creating a consistent design language set for growth as brand needs evolve
Tactics/Process:
User Testing Questions
User flows highlighting unique & ideal “transaction paths”
Wireframes + Prototyping
Design discovery / Style Tiles
Design sprints with continual client check-ins
A/B testing → validation → iteration
User flows were built to confirm optimal paths to complete core actions.The sitemap was designed to provide a more transactional experience for healthcare; providing audiences with clear pathways to explore when further research is desired; and take action for next steps when the time is right.Once a user has provided their geolocation; they are presented with the nearest locations, physicians and services in areas of the site where these action steps are front of mind.Multiple areas throughout the site, such as locations, providers, events and more–provide granular and consistent search patterns to quickly filter for detailed and relevant results.
